Okay, if there's one thing we hate at the Informant, it's continuity issues. And why wouldn't we? Continuity issues make one question the whole affair; they leave us broken men; disheartened; disheveled and inconsolable months or years after internalizing back story. And nothing drives the Informant crazier than continuity issues in the Spider-ouevre. It apparently wasn't enough for Marvel to shuffle Peter Parker through the Clone Saga. Nope. In the absolute SNAFU that was the Civil War and its aftermath, Parker is unmasked, gets an iron suit, has few if any snide come-backs, turns into Iron-Lackey, quits being Iron-Lackey, goes on the run for seemingly forever, and loses Mary Jane to a third-tier Dr. Strange villain in order to save Aunt May, who is about 100 years old at this point, from dying. All this when a slight breeze could probably kill Aunt May in a year or so (and Mary Jane is the hottest, most caring woman on the planet).
Not to mention: all the Other stuff didn't happen now, or something, or it did but we're waiting for some stupid dialogue-deus ex machina-explanatory speech from Reed Richards.
Please. Please, please.
The Other and surrounding events, in my opinion, brought back a slightly stale franchise (though it pains me to use the modifier). Spiderman finally got a villain that wasn't some type of animal, he found a slightly more corporate stand-in for Uncle Ben and he manifested more Spider-like abilities that weren't patently ridiculous. What's not to like? Were Spider-sales that anemic?
If you want to know what I mean, buy J Michael Stracyznski's run on Spidey and compare it to One More Day (hopefully at your library, since you shouldn't pay money for jibberish). Then, buy the Other and compare it to One More Day.
If you're smart, you'll learn:
J Michael Stracyznski's run on Spidey, especially the collection "Going Home" > One More Day
the Other > One More Day
In the immortal words of Meryl Streep, "That is all."